NS Lab Seminar | Neuroscience in the Real World: Fast cars, Underwater Night Clubs and the Eurovision Song Contest

The NS Lab Seminar | Neuroscience in the Real World: Fast cars, Underwater Night Clubs and the Eurovision Song Contest, held by Daniel Richardson, Professor of Experimental Psychology at University College London, is part of a series of events that aim to illustrate and disseminate the evolution of research in the field of Neuroscience.

The seminar, organized by Intesa Sanpaolo Innovation Center, is scheduled via remote connection on Wednesday June 14th at 13.30-14.30. The event will be held in English.

ABSTRACT

In this workshop, the speaker will give an overview of the contemporary use - and misuse - of neuroscience methods and ideas, and describe the different ways that neuroscience can be used for market research and marketing campaigns. He will also illustrate these using some of his work with companies such as Audible and Vue Cinemas, and novel research projects studying of the heart rates of London West End.

BIO

Daniel Richardson is a Professor of Experimental Psychology at University College London. His research examines how individuals' thought processes are related to the people around them. He is also the CSO of ACN labs , a consultancy group that uses tools of neuroscience to investigate consumer behaviour and experience.