NS Lab Seminar | Neuroscience in the Real World Fast cars, Underwater Night Clubs and the Eurovision Song Contest

In this workshop, the speaker will give an overview of the contemporary use - and misuse - of neuroscience methods and ideas and he will describe the different ways that neuroscience can be used for market research and marketing campaigns. He will also illustrate these using some of his work with companies such as Audible and Vue Cinemas, and novel research projects studying of the heart rates of London West End.

Seminar held by

Daniel Richardson 

Professor of Experimental Psychology at University College London.