Neuroscientific research: the use and abuse of neuroscientific methods for marketing. Conversation with Professor Daniel Richardson
Let's talk with the protagonists of innovation in our podcast column "Innovation Coffee and innovation seminars" dedicated to frontier topics and applied research of Artificial Intelligence and Neuroscience.
A journey into the heart of innovation with excellent speakers who, episode after episode, explore future scenarios and analyze the most recent trends. And you choose how and when to get on board and take this journey with us.
We turn on the microphone of the Podcast, we are with:
Professor of Experimental Psychology at UCL, University College London,
What we talk about
Did you know that there are areas in the human brain where neural mechanisms trigger our preferences for a certain product or advertising stimulus? Today, with Daniel Richardson, Professor of Experimental Psychology at UCL, University College London, we will give an overview of the contemporary use of neuroscience, by describing the diverse applications of neuroscience in market research and marketing campaigns to inform business decisions. Furthermore, the professor will illustrate how neuroscientific techniques, combined with technology, can lead to misuse when applied to studying consumers’ behavior without their consent.