Stories of Innovation | Jacopo Neri

Giving new life to strategic materials embedded in end-of-life electronic devices while helping strengthen Europe's industrial autonomy. This is the mission of Rarearth, an innovative startup established to recover and valorize rare earth elements and magnetic alloys from electrical and electronic components, reintroducing them into key industrial sectors, from electric mobility to advanced manufacturing.

Sharing this vision is the CFO Jacopo Neri, who describes a business created to address a structural challenge facing the European market: the shortage of both raw materials and expertise required to produce strategic components such as rare-earth permanent magnets.

"What we identified is a structural problem in Europe: a lack not only of raw materials, but also of the expertise needed to create critical components such as rare-earth permanent magnets."

Throughout the startup's growth journey, Intesa Sanpaolo Innovation Center has supported the development of high-impact industrial and environmental projects, helping advance an innovative circular economy model that is expected to play an increasingly important role in the years ahead.

Jacopo Neri

CFO
Rarearth