VitalMatch Accelerator

Startups Driving Innovation in Sports, Health and Wellbeing

VitalMatch Accelerator is an acceleration program dedicated to innovative startups developing solutions in the fields of sports, wellness, and health. The initiative is promoted by CDP Venture Capital within the framework of the National Accelerators Network, with operational support from Startupbootcamp and Wylab. The program includes the participation of Intesa Sanpaolo Innovation Center and Fondazione Compagnia di San Paolo as ecosystem partners, as well as the collaboration of Lottomatica Sport and Juventus Football Club.

 

What is VitalMatch Accelerator

VitalMatch Accelerator is an acceleration program designed to support the growth of seed-stage and pre-Series A startups (a bridge financing stage between a seed round and a formal Series A round) developing innovative solutions in the sports, wellness, and healthcare sectors. The program aims to foster connections between innovative entrepreneurs, large corporations, investors, and stakeholders within the sport-tech and health-tech ecosystems, while supporting startups capable of enhancing athletic performance, enriching fan experiences, and improving people's wellbeing through innovative technologies, products, and services.

Based at the Allianz Stadium in Turin, the program serves as a hub for startups seeking to contribute to the transformation of the sports and wellbeing sector through digital technologies, artificial intelligence, new prevention models, and innovative services for individuals, communities, and sports organizations.

The initiative promotes a cross-sector approach to innovation. Building on the experience of the former WeSportUp program, VitalMatch broadens its scope by integrating themes related to health, prevention, and longevity, recognizing sport as a key driver for improving quality of life

 

Intesa Sanpaolo Innovation Center’s Commitment to VitalMatch Accelerator

Intesa Sanpaolo Innovation Center participates in VitalMatch as an ecosystem partner, supporting startup growth through access to its industrial and financial network, networking opportunities, and the transfer of specialized expertise. The program also leverages the expertise developed by the Intesa Sanpaolo Group through applied research and innovation projects focused on health, longevity, physical and mental wellbeing, and social inclusion, all considered strategic drivers of economic development in the years ahead. Participation in VitalMatch is part of the Group’s broader strategy to support entrepreneurship in high-potential sectors such as health, wellbeing, and sports.

"Through this program, we aim to support promising startups and contribute to the growth of a dynamic and resilient entrepreneurial ecosystem capable of generating long-term value and developing innovative solutions for health and healthier lifestyles," stated Viviana Bacigalupo, General Manager of Intesa Sanpaolo Innovation Center.

Selection criteria and technology areas of interest

The program is aimed at startups that have already achieved initial market validation and demonstrate a strong level of innovation, a scalable business model, and clear international growth potential. Particular attention is given to the practical applicability of technologies and the entrepreneurial team's ability to transform innovation into market opportunities.

Key technology areas of interest include:

  • Sport Performance & Fitness
  • Digital Health & Telemedicine
  • Longevity & Prevention
  • Wearable Technologies
  • Artificial Intelligence & Data Analytics
  • Fan Engagement & Sport Experience
  • IoT & Connected Fitness
  • Nutraceuticals & Wellness
  • Smart Mobility & Sports Tourism
  • Gaming, Esports & New Forms of Sports Entertainment

How the VitalMatch Acceleration Program Works

The program consists of a 13-week acceleration journey designed to support startup growth through specialized activities and connections with the national and international innovation ecosyste

phase 1

Investment&Onboarding

Investment&Onboarding

Access to initial investment and definition of a personalized growth path

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Phase 2

Mentorship

Mentorship

Mentorship and support from mentors, entrepreneurs, managers, and industry experts

Phase 3

Business Development

Business Development

Support for business development, market validation, and the creation of strategic partnerships

Phase 4

Fundraising&Networking

Fundraising&Networking

Access to investors, corporate partners, and key stakeholders across the sports, health, and wellness ecosystem1

Phase 5

Demo Day

Startup Demo Day

final showcase to investors, industry partners, and innovation ecosystem stakeholders

Selected startups receive an investment ranging from €150,000 to €400,000, in addition to access to an ecosystem of industrial, sports, and financial partners.

VitalMatch Accelerator 2026 Edition

The 2026 edition marked the official launch of VitalMatch Accelerator, the evolution of the WeSportUp program and a new initiative within the CDP Venture Capital National Accelerators Network dedicated to sports, health, and wellbeing.

The first call for applications attracted Italian and international startups developing innovative solutions in sports performance, wellbeing, digital health, longevity, and sports community engagement. Selected startups participated in a 13-week acceleration program hosted in Turin at the Allianz Stadium.

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Startups Selected for the 2026 Edition of VitalMatch Accelerator

In September 2026, the first VitalMatch Accelerator Demo Day was held at the Allianz Stadium in Turin, showcasing seven startups operating in the sports, wellness, and health sectors. The participating startups were:

  • StandUPway – a platform dedicated to addiction treatment.
  • NuHPro – active in the functional food and longevity sector.
  • Veevi – uses artificial intelligence to create digital twins of athletes and professionals.
  • ReAIctivate – an AI-powered solution for sports fan engagement.
  • Hmble – a tech-enabled media and esports company.
  • 0Waste – a startup focused on reducing single-use plastic.
  • Planeat – a platform for sustainable and healthy meal planning