Stories of Innovation

Sometimes, all it takes to turn an innovative idea into reality is three friends sitting around a pizza and a beer. That’s exactly how Mugo was born, the startup led by CEO Benedetto Ruggeri, which transforms business data into valuable sustainability insights.

In the video, Benedetto also shares the story of his first encounter with Intesa Sanpaolo Innovation Center, which took place in 2022. A collaboration that brought numerous benefits, including access to a broad network and strong outreach. “For us, being connected with companies — for example, during MeetUps — is an extremely valuable opportunity. In these events, you get the chance to present your company to managers who are interested in innovation and engage directly with potential stakeholders.”