Stories of Innovation | Paolo Barbato

Stories of Innovation

Why does the air in our cities keep getting worse? It’s the question that Paolo Barbato, CEO & Founder of Wiseair, asked himself while studying at the Politecnico di Milano. After developing the first projects focused on measuring air quality using IoT technologies, he and the other founders of the innovative startup realized that simply recording pollution was not enough. To truly make a difference, they needed to act on the root of the problem: private mobility, which is responsible for most emissions.

Today, Wiseair helps companies and organizations transform employee commuting habits by adopting mobility solutions that are more sustainable, collective and clean. A project that not only reduces pollution, but also turns mobility into a lever for well-being, improving people’s quality of life.

The encounter with Intesa Sanpaolo Innovation Center marked a crucial moment of growth: an opportunity to understand how a large organization works, discover its complexities and opportunities, and engage with a context capable of amplifying the impact of the startup’s solutions.