The first chapter explains how responsibility along the entire production chain is becoming central. The demand for traceability, strict audits, and ESG reporting is growing, driven by tighter regulations and increasingly aware consumers.
Sustainable Consumption and Consumer Trends – Report | Innovation Center
At a time in history when climate emergencies are increasingly urgent and awareness of ESG issues is growing, sustainable consumption represents a necessity. From electric mobility to the fight against waste, including circular and transparent supply chains, an increasing number of families and citizens are changing the way they shop, favoring solutions capable of combining innovation, quality, and environmental responsibility. This change does not concern only individual behaviors: companies too must rethink their production and distribution models, with the aim of reducing environmental impact and responding to a more conscious demand.
In this context, the Sustainable Consumption report, produced by Intesa Sanpaolo Innovation Center in collaboration with Fondazione LINK, offers an overview of how consumption habits are changing and evolving. The analysis gathers and presents updated data, thematic insights, and virtuous case histories, useful both to the most attentive consumers and to companies, retailers, and startups, who can thus seize the opportunities of a constantly evolving trend.
Sustainable Consumption Report Index
The report highlights the trends that are transforming the way we live and shop on a daily basis. From buyer preferences to product and supply chain innovations, Sustainable Consumption offers a reading key aimed at illustrating both the main contemporary challenges and the opportunities emerging for families, businesses, and local communities.
Chapter 1 – End-to-End Accountability
Chapter 2 – Search for durability
This section addresses another emerging trend: the search for goods that last over time. Durable, repairable, and reusable, products are increasingly integrated into reuse and refurbish models, with companies working to reduce waste and extend product lifecycles.
Chapter 3 – Zero-Waste living
This section illustrates how the Zero-Waste philosophy is changing everyday habits. Interest in compostable packaging, bulk products, and reusable goods is growing, while companies are rethinking processes to reduce scraps and waste.
Chapter 4 – Plastic-free Packaging
The fourth chapter focuses on reducing or eliminating plastic from packaging. Biodegradable, compostable, recyclable: packaging is becoming more sustainable, pushing brands and companies to innovate in both design and logistics.
Chapter 5 – Green Last-Mile
The fifth chapter analyzes last-mile logistics and how it is evolving to reduce emissions. Electric vehicles, urban hubs, and zero-impact deliveries are responding to the demand for more sustainable e-commerce.
Chapter 6 – Digital Second Hand
This section explains how the second-hand market is growing thanks to digital platforms and dedicated communities. Gen Z and young adults are leading the trend, while companies are experimenting with resale and repair services to support more circular models.
Chapter 7 – Greenfluencing
This chapter focuses on the evolution of influencers, with greenfluencing promoting more conscious choices. Credible creators and active communities are becoming allies in accelerating the transition toward sustainable consumption.
Chapter 8 – Sustainable Urban Mobility
Finally, the eighth chapter places daily mobility at the center. Shared transport, electric micromobility, and low-emission infrastructure help reduce urban pollution and improve quality of life in cities
Key insights from the Sustainable Consumption Report
Transparency across the entire product lifecycle
The Digital Product Passport, expected in 2026, will enable immediate traceability via QR Code on the lifespan, environmental impact, and materials of a wide range of products.
Products designed to last
More and more people are choosing products designed to be durable and repairable. 58% consider durability a purchase factor, and 39% also assess repairability.
Living with less waste
Bulk buying, home composting, and reusable containers are revolutionizing everyday habits.
Sustainable and conscious packaging
Today, nearly one in two consumers considers packaging material before purchasing, and 57% would be willing to pay more for an eco-friendly package.
Low-impact delivery solutions
Logistics startups and retail operators are experimenting with electric fleets, route optimization, and in-store pickup to cut emissions.
Circular digital platforms
Cloove is a platform that fashion brands can adopt without major IT investments, enabling reuse, rental, and resale.
Sustainable content influencing consumer choices
The sustainable influencer is the new driver of change across the fashion, food, beauty, and tech sectors.
Mobility as part of conscious consumption
Companies operating in the mobility sector must see themselves as active players in the sustainable consumption system.
Why download the Sustainable Consumption Report
The Sustainable Consumption Report offers you a complete, up-to-date, and exclusive overview of new consumer behaviors and emerging models that are redefining the market. By downloading the report you will gain:
- Access to the most relevant data and trends in conscious consumption
- In-depth analysis of key ESG trends, purchasing habits, and the guiding values of today’s consumer;
- Insights into strategies and innovations related to repairability, digital reuse, and waste reduction;
- Best practices and case studies from Italian and international companies engaged in the green transition;
- A focus on European regulations, environmental impacts, and digital tools to promote transparency and traceability.
Download the full Sustainable Consumption Report
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SUSTAINABLE CONSUMPTION REPORT
