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Homepage - Intesa Sanpaolo Innovation Center Startup Development WHY ONLY WHITE | Federico Morosi CEO & Co-Founder

WHY ONLY WHITE

Federico Morosi CEO & Co-Founder 

Federico Morosi is CEO and Co-Founder of Why Only White, a startup and spin-off of the Polytechnic of Milan which has developed a new generation of augmented reality, based on projection and tracking systems that modify the aesthetics of real and physical objects and support the design, customization and presentation phases to the public.

What does Federico expect from participating in Italian Lifestyle 2025? Strengthen the startup's skills and verify the application of the technology to other sectors in addition to fashion, furniture and packaging. 

 

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