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VitalMatch Accelerator

Open call
Expires on 3 April 2026
Turin, Italy
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Innovation Center, startup, Call

VitalMatch Accelerator is the acceleration program dedicated to innovative companies that develop innovative solutions in the sectors of sport, health and wellness.

The initiative originates from the initiative of CDP Venture Capital, with the operational support of Startupbootcamp and Wylab, and the support of Intesa Sanpaolo Innovation Center and Fondazione Compagnia di San Paolo. The program also involves leading industrial and sports partners such as Lottomatica Sport and Juventus Football Club. 

Part of the National Accelerator Network of CDP Venture Capital, VitalMatch originates from the evolution of the WeSportUp program and moves to Turin, at the Allianz Stadium, with the aim of supporting innovative companies capable of:

  • improving athletes’ performance
  • transforming the fan experience
  • promoting health, wellness and longevity in everyday life.

The program will select 5 startups, which will access a 13-week acceleration program (April–June 2026) in hybrid mode, with online sessions and in-person activities in Turin.

The selected startups will receive:

  • investment up to €150,000 in the pre-seed phase
  • possibility of follow-on up to €250,000
  • mentorship, networking and support for business development
  • access to investors and corporate partners of the ecosystem.

The program will conclude with a Demo Day in Turin in September 2026.
Vitalmatch logo on the image of two athletes with sponsors and partners Vitalmatch logo on the image of two athletes with sponsors and partners

Target

VitalMatch is aimed at startups in the seed or pre-Series A stage, with a prototype or product already validated, operating in Italy or intending to develop their activities in the country. Startups must propose technological solutions with applications in the world of sport, wellness and health, with a focus on scalable models already validated by the market.

The main areas of interest include:

Sport Fitness & Performance

  • Equipment & Infrastructure
  • Wearables
  • New Materials
  • IoT & Connected Fitness
  • Injury Prevention
  • Classes & Tutorials

Wellness & Healthy Lifestyle

  • Supplements / nutraceuticals
  • Mental Wellbeing
  • Food & beverage

Digital Health & Prevention

  • Telemedicine
  • Longevity

Fan Engagement & Sports Experience

  • Social XP and Gamification
  • Immersive Experience
  • Gaming & New Formats
  • Sportainment
  • Innovative Contents/Services
  • In-stadium Experience

Data-driven and AI solutions applied to sport

  • Tracking & Analytics
  • Booking & Discovery
  • Facility Management
  • Security Management
  • Smart Mobility
  • Sports Tourism
  • Sport City

Timeline

March 10, 2026
10/03/2026

Opening of the call for startups

April 3, 2026
03/04/2026

Closing of applications

April 2026
04/2026

Final selection of startups

April 13 – June 26, 2026
13/04 - 26/06/2026

Acceleration program

September 2026
09/2026

Demo Day in Turin

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