Call4Circular Solutions - Shaping Italy’s Circular Future

Open call
Expires on 23 November 2025
Milano, IT
APPLY
startup, Circular Economy, Call

Call4Circular Solutions -Shaping Italy’s Circular Future

The transition toward a circular economy is strategic for revitalizing Italy’s economic system, combining environmental sustainability, technological innovation, and economic development. In an increasingly unstable and interconnected global context, reducing dependence on natural resources, extending product lifecycles, and revaluing what is currently considered waste has become a priority.
The circular economy represents a concrete opportunity to address supply chain vulnerabilities, strengthen business competitiveness, create quality employment, and regenerate local areas. Promoting solutions that integrate efficiency, traceability, and regeneration is essential to building a more resilient, equitable, and sustainable development model.

Call4Circular Solutions | Shaping Italy’s Circular Future is an open circular innovation initiative promoted by the Italian Circular Economy Alliance and supported by the Circular Economy Lab — a joint initiative of Intesa Sanpaolo Innovation Center and Cariplo Factory. The goal is to identify and promote projects that deliver circular innovations.

The Call4Circular Solutions | Shaping Italy’s Circular Future is aimed at Italian and international startups and innovative SMEs, with the objective of selecting high-potential solutions across three strategic areas:

  • Technologies for recovering Critical Raw Materials (CRMs) from end-of-life products (e.g., batteries, household/professional WEEE, etc.);
  • Digital solutions for supply chain traceability;
  • Innovative models for the management and enhancement of underutilized real estate assets, with a view to environmental, social, and tourism-oriented regeneration.

Following an initial scouting phase, the most promising projects will be invited to participate in the Demo Day, where selected teams will present their solutions to the Alliance’s partner companies. The goal is to explore opportunities for developing pilot projects or Proofs of Concept (PoCs), commercial collaborations, or Corporate Venture Capital investments.

 

The Italian Circular Economy Alliance

The Italian Circular Economy Alliance is a private initiative launched in 2017, bringing together leading companies from different sectors committed to supporting national excellence in the field of the circular economy.

Members of the Alliance include: A2A, Aquafil, Cassa Depositi e Prestiti, CISCO Italia, Enel, Ferrovie dello Stato, Gruppo Hera, Intesa Sanpaolo, and Touring Club Italiano.

The Alliance’s vision includes redesigning corporate value creation, transforming value chains through new products and services, optimizing resources, and reducing waste—creating jobs and generating wealth that regenerates, rather than depletes, the country’s natural capital.
For the Alliance, the circular economy is not only a sustainability strategy but also a critical success factor for Italy’s economy and a fundamental driver of innovation.

banner della call Shaping Italy CE future banner della call Shaping Italy CE future

Target

(This list is for illustrative purposes only and is not exhaustive or binding for the application process.)

➤ Technologies for the recovery of CRMs supporting the ecological and digital transition

Critical Raw Materials (CRMs) are essential resources for strategic sectors such as energy, electronics, and mobility. The recovery and reuse of CRMs from industrial, electronic, and urban waste (urban mining) are crucial to reducing import dependency and enabling a more autonomous and sustainable transition.

Examples:

  • Innovative technologies for sorting and identifying CRMs and rare earth elements from end-of-life goods and assets;
  • Technologies for extracting, separating, and purifying CRMs and rare earths from WEEE (Waste Electrical and Electronic Equipment) or waste from treatment plants.

➤ Digital technologies enabling supply chain traceability

Traceability is a key factor in ensuring transparency, reliability, and sustainability throughout production chains. Digital technologies such as blockchain, IoT, and artificial intelligence make it possible to monitor material flows, certify processes, and enable more advanced circular economy models.

Examples:

  • Blockchain-based digital platforms to trace materials and components along the supply chain;
  • IoT and RFID systems for real-time monitoring of production flows;
  • Tools for building and updating the Digital Product Passport, aggregating environmental, technical, and circularity data;
  • Artificial intelligence algorithms to validate, standardize, and analyze supply chain data;
  • Collaborative solutions to facilitate the collection and sharing of information.

➤ Innovative models for enhancing underutilized assets and properties for environmental and social regeneration, including tourism

The regeneration of unused spaces and structures is a powerful driver of sustainable local development. Through circular and inclusive models, it is possible to restore value to underutilized or abandoned assets, creating new environmental, social, cultural, or tourism-oriented functions that benefit communities and territories.

Examples:

  • Solutions for assessing alternative potential uses (environmental, social, cultural, or touristic) based on asset characteristics (location, size, context, etc.);
  • Solutions for repurposing spaces, buildings, and infrastructures based on innovative business models (e.g., eco-hostels, coworking spaces, social housing, green infrastructures);
  • Modular, low-impact systems for circular building renovation (use of recycled materials, reusable components, reversible construction);

Interior design and furnishing solutions made from regenerated or recycled materials, suitable for setting up multifunctional temporary or permanent spaces.

Timeline

30 OCTOBER
30/10

Application open

23 november
23/11

Deadline

05 DECEMBER
05/12

Assessment

JANUARY 2026
01.26

Demoday

From February 2026
02.26

Launch of collaboration use case definition and PoC design